The ElectrifiQ course allowed me to overcome objections and concerns with facts and reassurances that I learned from the course. I’m able to tell customers more about their EVs now and what to expect in the future for EVs thanks to this course.

Connor Silveira
Connor Silveira
Sales Team
Silveira Autos, Healdsburg, CA

Stand Out as the Local EV Expert

Set yourself and your dealership ahead of the competition by obtaining the national ElectrifIQ certification. This comprehensive online course can be completed in just 90 minutes. The clear and concise information will help you understand the ins and outs of electric vehicle concepts and integrate them into your sales process.

The ElectrifIQ certification program has equipped our team with the knowledge and skills necessary to serve our customers effectively in the electric vehicle era.

Tim Huston
Co-Owner, Huston Auto Group

Frequently Asked Questions

The course is franchise- and product-agnostic to assist with selling all new and pre-owned EVs in a dealership. The information is applicable across brands and models.

This course prepares sales staff to address today’s car buyer needs and serves as a guide through the customer journey.

Upon completion, ElectrifIQ certified staff will have all the tools needed to facilitate an efficient sale and develop a well-informed, satisfied customer.

No, an in-person class is not required. This course is 100% online and mobile-friendly, so you can complete modules when and where it’s convenient for you.

The entire course is $199 and allows you to carry the ElectrifIQ certification for 24 months. We do offer dealership pricing if you want all the staff at your dealership to take training for $495. To get a promo code for training for your whole dealership please email

This course is for both new and pre-owned EV sales.

While it is geared to automotive professionals, the course is for NADA members who want to expand their knowledge of electric vehicles or for those who are looking to start in the automotive or clean transportation industry.

Still have questions about ElectrifIQ? Feel free to reach out to us at